for Vrai Média Magazine 

Ethics, Health, Innovation aims to uncover, clarify and support strategic management in understanding the ethical issues disrupting the relationship with work, such as the relationship with brands.

Transparency: a new code of ethics?

The year 2020 engaged companies in constant communication with the various stakeholders that are investors, suppliers, governments, customers and employees.

More than a communication is an incentive for transparency which was highlighted by the interdependence of global players, during the #Covid 19 crisis, in 2020. Already, the Grenelle 2 law of July 12, 2010 encouraged French companies to societal and environmental transparency.

The questions are stark on how we are going to deal with climate change. The world suspended in 2020, challenged us and invited us to a deep reflection on the meaning that we give to Life.

The private sector must demonstrate its ability to adapt, to be a responsible systemic actor. It must demonstrate its resilience and determination to create long-term sustainable value in a carbon neutral economy, where each ecosystem takes care of the other.

How does Ethics translate into business?

The Grenelle 2 law, by extending the obligation of companies to more transparency, committed the company according to the basis of 3 pillars, called CSR- Corporate social responsibility.

1- Economic

– Satisfy and retain customers;

– Ensuring the quality of service

– Set up fair pricing

-Support local suppliers;

-Pay invoices on time;

-Be transparent with investors.

2- Social

-Strengthen equal opportunities and diversity;

-Guarantee health and safety in the workplace;

– Respect workers’ rights

3- Environemental

– Efficient and sustainable use of natural resources such as oil, gas and water;

– Reduce greenhouse gas emissions;

-Limit waste, especially hazardous waste;

-Promote biological diversity.

Thus, recent years have seen the blooming of profound changes in organizations, going as far as creating the role of chief hapiness officer in order to guarantee employees well-being at work.

The classification of companies on social networks by both customers and employees leads the company to take into account human and environmental factors in a pragmatic way to get out of clichés about well-being.

Intensifying the popular ethics movement of the 1990s, the crisis makes more evident the search for meaning to which employees now aspire when choosing a job.

Ethics, Health, Innovation for True Media

To innovate, you need to have a vision for the future and have faith in people. To reflect on the behaviors to adopt to make the world humanly habitable, which is none other than the definition of ethics, projecting yourself into the future and taking a 360 ° look at the society around us is essential.

That’s why this month True Media highlights trust and commitment, fun and a sense of achievement to drive business performance.

But trust cannot be decreed, it is first and foremost a personal exercise, an ability that we offer ourselves to identify where we want to be.

This is why we suggest that you reconnect with your emotions and test alone or as a team a series of exercises to be complicit with you, and allow the emergence of emotional intelligence in teams.

Discover the exercises, and the subjects of personal development, in the section Mago, personal magician of this blog.

Vrai Média’s favorite of the month

Vrai-Média’s crush supports Tony’s Chocolonely’s approach, which offers a responsible alternative for the cocoa industry to adopt responsible behavior throughout its value chain. This young growth is registered as an actor “popular ethics”. Discover and comment.

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