Your customer culture step by step

You said culture!

“You said culture” is a stroll through the corporate culture of yesterday and today. It is a foresight in which strategic management, ecosystems, know-how and good ideas are (re) visited.

Customer culture, a cornerstone of business and digital transformation, will be featured prominently in articles related to the company’s DNA.

Throughout the articles of this blog, you will wander somewhere between yesterday, now and tomorrow.

These are ideas collected through our curiosity, through contact with our customers, our partners … or stemming from our imagination, from the emotional intelligence of the moment or of the group.

Sometimes, certain terms will be used and may not correspond to the standard definition that you might find in a Google search, where data is collected and organized according to “Big data” structuring algorithms.

This will then be the opportunity for an exchange between you and us to identify cultural gaps and, why not, to create a break. We will visit the opportunities to generate a common thread between strategic and operational management, leadership and ways of doing business to provoke a positive confrontation.

You said culture ! as a corporate identity

You said culture! It is also a range of identities that companies and organizations can relate to, classify and challenge themselves. The culture associated with companies is a means of overcoming the failures of management tools, by bringing a dimension, a DNA in the structuring of the company

Each company has its own color according to its history, the heroes who make it up or have accompanied it, its spirit and its values, as well as its vision and its functioning: this is all that makes it unique. The richer and more shareable this culture is, the better the customers and employees will feel motivated, engaged, understood, etc …It constitutes the DNA, the soul, the aura of the company and is built on a daily basis. It is the vision, the updated measurement of ambitions, strategic management, employee intentions, the reputation of your products, the adaptability of the company.

You said culture! It’s your turn

The tool sheet below offers you an intuitive exercise to determine the culture of the company you run, or who employs you.

It is a reference tool for defining your “motto” (company slogan, maxim, mantra …) and leading you to action. It is a way to find a balance between actions and stability, between your management styles associated with the organization and the internal and external visions of the company. It is a way to communicate better and to enter, if necessary, into a smooth evolution of your business processes


1- Identify your company’s slogan and watch how decisions are made. The organizational culture will be revealed to you through the four quadrants presented below.

Note 1: The Motto is generally in the big firms better known on the web, as this example shows in customer culture and Agile value. A gap is possible between the vision of the Motto and the feelings of internal employees leading to a gap and sometimes deep misunderstandings between the culture experienced and the culture displayed.

Note 2: The In Imago Motto can be found above the menu on this site. If this is your own business, and the motto doesn’t exist yet, grab one that appeals to you right now and exercise.

2- Then watch how decisions are made

3- The Motto and the management style are congruent. Would not change a thing. If, on the other hand, the Motto and the flexibility expected in the realization are out of step, review your managerial model. The “coaching transform” course offered by simple subscription on this site can give you leads that are easy to identify and set you in motion. Try!

strategic management
Corporate culture and leadership, strategic management and actions

You said culture! and the company of tomorrow

A business is like any human grouping, in motion. Today’s business no longer has anything to do with that of the past even if it inherits certain principles and processes. Tools, markets, needs, consumption patterns, authority relationships within the company have radically changed. … The company of tomorrow will be …