It is a real strategic boost that we are deciphering for you in this battle of Titans. SalesForce invites itself to the giant table, therefore maybe putting GAFAMS in the plural!
The acquisition of Slack, specialist in business collaboration (more than 12 million users) by the American champion of customer relations Salesforce is a clearly displayed declaration of competition towards Microsoft. Slack is Teams’ historic competitor.
BigTech is on the move! Leaders Are We Really Concerned With This Fight Of The Titans?
Strategic Boost n°1 : Boost your productivity
SalesForces is a leader in the implementation of CRM tools to manage customer relations. It makes it possible to compile all the existing data in the company on the customer. It is a strategic boost that gives access to all the data available in the company on the customer. Inherent customer knowledge boosts productivity when customer needs and the production chain are complementary.
Strategic Boost n°2 : Boost all your performance
Like any athlete, a company needs to monitor its balance between its margins, its capacity to produce, its e-reputation, and its marketing.
Apart from the supervision tools such as CRM or B.I, they do not do everything. Compiling data only makes sense if strategic decisions are made. Maintaining performance will depend on the morale of the troops. So by associating a chat such as Slack SalesForces not only allows the implementation of a live dialogue but perhaps also a means of accessing the morale of the troops, through the volume exchanged and the analysis of keywords !
Strategic Boost n°3 : Be more efficient
Be more efficient in all your departments: sales, customer service, marketing and in the management of your internal teams.
By purchasing slack, salesForce adds a high-performance chat to its service portfolio that employees can easily use. Its service offering clearly focused on customer management and strategic management assistance is now opening up to strong management of internal customers. Thus the slack is making it possible to address the digital workplace.
The CRM allowed the good management of e-mails, the simplification of the processes by identifying the customer value chain. The real-time chat allows immediate adjustment and traceability of all internal-external customer interactions. A gain in efficiency certainly. An asset in traceability definitely!