In Imago Starter #2: Digital transition
In Imago starter offers a logical grouping of the site’s publications to support you step by step in a digital transition in peace.
Here you are endowed with a trilogy of values, describing your vision and your corporate mission. You have co-built it with your teams. This will help you in setting up your digital transition, and perhaps even support you towards the digitization of tasks integrating digital twins and artificial intelligence …
Choose a complete solution, we support you from implementation to getting started with your digital solution.
Did you say digital transition?
Deciding to enter a digital transformation must be anticipated. The transition will shake up the company’s processes and know-how. If the customer has always been a concern for companies and has motivated many changes throughout the history of companies, the digital revolution affects all spheres. The boundaries are narrowing between the private and the public, relayed by social networks.
Digital transformation therefore affects all areas of the company, from strategic management to the operational process, from information management to customer contact …
What are the challenges of a digital transition ?
We list 3 challenges of this digital transition. The success of this transition can be summarized as follows:
Make it known everywhere on the web that the customer is at the center of our concerns
Revolutionizing the customer experience
- It is above all to revolutionize the customer experience by strengthening the relationship with the latter throughout the life cycle of the product, the contract. It is thus a question of proposing:
- Full web presence, thanks to a website that makes the brand visible, attracts new customers and communicates information to policyholders
- An efficient customer area, which gives policyholders quick and easy access to all the elements of their contracts, allows them to report a claim and / or make a settlement online
- New live communication channels (AI-boosted chatbots, online chat, etc.), for real-time responses and information available 24/7
- Data analysis to further personalize offers …
- It is offering a connected universe to your customers (their watch, their mobile … a revolutionary application where they will enjoy connecting regularly …)
eMarketing
eRéputation
eCulture
2-It is to transform access to work for its employees:
- by promoting employees’ access to their workspace wherever they are,
- by adapting its organizational model to the needs of employees,
- by validating an authentic customer approach
Digital workplace
Modèle d’organisation
Authentique!
3-It is reassuring about the use of data:
- Data security, including encryption of digital archives
- Total transparency (towards customers and the CNIL) in the event of an attack or data leak
- Retention of personal data for a limited time
- Keeping a register of automated processing
- Respect for the rights of policyholders, in particular with regard to the return and erasure of personal data, at their request …
What steps should I take into account in my digital transition?
Make an inventory
- What are the processes that exist?
- What is the level of digitization of each of these processes?
- What are the blocking points identified by employees?
- What avenues already exist to resolve these problems?
- What do employees expect from the digital transformation?
- And the customers? What can be offered to them with digital solutions?
Discriminate information
Many companies have partitioned access to internal data to secure manufacturing processes and ensure data confidentiality.
Entering a cloud, even a private one, will call into question the operating mode of Information Systems.
Creating a digital workplace will invite you to challenge data access:
- How do I identify myself?
- What suite of tools do I use based on my background?
- How do I access the documents? Who accesses the information?
- How do my employees, my members, my clients, my partners work?
Integrate innovation
What innovation do you want to bring to your production processes? Machine learning, artificial intelligence, digital twin …
To go further
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