Strategic plan: manage your digital transition

As the year draws to a close, companies around the world are striving to accelerate their digital efforts and are deploying automation at an unprecedented rate. The digital transition aims to conceptualize the sciences and technologies of information and communication – computing, electronics, telecommunications, to integrate them into organizations. The digital transition is revolutionizing information management in terms of flow management and responsiveness.

This is why we have decided in this article to come back to the basics of a strategic & digital action plan. Strategic management is facing a real paradigm shift that is to open its vision of the world …

Manage a production unit

As a production unit the company offers products and services. Some resell, others transform raw materials into finished products, and others offer value-added advice and services.

For this, strategic management has the custom of organizing work according to the skills of each and respecting a hierarchy.

The enterprise is a legally independent organization that combines factors of production in order to obtain goods and services that are sold in a market with the aim of making a profit. It can take into account other objectives such as respecting ethics, the environment, Quality of life at work. These remain marginal objectives driven by the market it addresses, by the demand of its customers..

To prosper the company is based on external growth: technical progress, economic growth, monetary policy … and internal factors which are based on the organization of the company, the nature of the product, its productivity …

Manage paradoxes

  • Offer more autonomy while limiting the risks
  • Offer a varied offer, a unique customer experience while limiting its range
  • time pressure: everything immediately versus the quest for meaning
  • Get out of your crisis of authority: it’s normal, I decide, I am the boss

Uh, what do you want?

Become a digital business

  • Open up to new audiences and markets;
  • Engage audiences in new digital ways;
  • Establish new partnerships and networks to improve digital capabilities
  • Collect and analyze data to better understand the company’s impact on the market
  • Manage pain points using digital technology
  • Reduce the risks
  • Transform the business model to ensure long-term viability
Meet Sophia!

… to change models

numerique, management stratégique, outils

Discover the digital tools at your disposal to establish the bases of your strategic management

The tools of strategic management

The three classic strategic management directions are :

  1. The management of the organization as a structure
  2. Operational management to manage people
  3. Cross-functional management to coordinate projects

To address these three directions, the strategic management will establish a strategic plan comprising 4 key elements:

  1. What are my strengths? What are my weaknesses?
  2. How mature is the market I want to address? Who are my competitors?
  3. What are my opportunities? And what can I rely on to reach them?
  4. What are my three priority projects to address this market? Key resources, investments, measured risks

Discover the tools at your disposal to establish the bases of your strategic management

Strategic & digital action plan: the basics


Take the time to establish your list of priority projects.

Review all the channels and potential levers to increase your performance.

Define your KVIs, the added value indicators that you want to reach, the audiences and the creation of personas.

Establish your Growth hacking strategy to establish your strength map in relation to the operational objective to be achieved.

Avoid mistakes

  1. Digitization and digital transformation do not have the same goals. One is to deploy a technology, the other to create an organization capable of continuing to evolve.
  2. Digital transformation is not a substitute for your business challenges, managing production! It is an initiative that helps to promote your business.

Take action

The second step is the execution of the Growth strategy.

Test your identified acquisition channels and validate that all of your communications are meaningful to your customers and employees, and above all :

Experiment with your collaborators and your customers before integrating the technology as part of the good management of the resources necessary for the operational realization of your corporate mission.

Strategic management, in the long-term vision of the company, integrates the notion of e-reputation, and promotes constant dialogue between the brand and the various stakeholders, actors in the value chain.

Check the compatibility of your actions

Deliver what you set out to do, and check every step of the way that you are creating added value, not extra bureaucracy

Optimize your strategic plan by adjusting your investments on the projects most suited to your short, medium and long term needs.

It’s your turn!